The fashion industry needs to adapt to changing consumer expectations if they want to remain viable players. The global economy looks volatile to many, and companies looking to protect themselves from the uncertainty ahead must be conscious of the slowed economic growth and changing international trade relationships in the form of trade wars and Brexit, to name a couple of factors.
In the wake of the Trump administration’s recent tariffs on Chinese goods, manufacturers are looking to move their production plants to other countries to avoid sustaining more severe economic losses. However, the change in production location requires many new developments.
Each year Apparel Magazine publishes the Top 50 publicly traded apparel companies by profit margin and gives insight on why these companies are succeeding.
As Gerber, we keep an eye on these companies and over the years have seen a shift, as many others have as well, that they are using some mix of a digital suite to attract and keep consumers coming back. While digital can be anything from website to store front for a consumer, its much more personal for Gerber.
The ideation 2017 FashionTech Competition is underway, and students have allowed the outside world to join their design journey and better understand their process by using #ideationGT on Twitter and Instagram. Finalists will present their designs during a fashion show in November at ideation, the premier software conference dedicated to fashion and retail professionals who rely on CAD and PLM solutions from Gerber Technology to get products to market faster, minimize costs and ensure quality.
Gerber Technology’s ideation Roadshow has just wrapped up in New York City and in San Francisco. This is a traveling technology showcase where attendees discovered how they can embody a fashion-forward persona, and how to compete in the digital world. Three trends that were widely discussed at both Roadshows were mass customization, personalization and 3D technology and how these are integrated.